Episode 11: Engaging Influencers for Your Organization with Kylie Travers
Social media is a massive opportunity for nonprofits, and some have been very successful in harnessing the potential of this media for campaigns. One of the keys to getting traction on social media is connecting with influencers who already have large, engaged followings. Today, Kylie Travers CEO of Occasio Enterprises, and super-hero domestic violence survivor shares her brilliant wisdom and experience in helping nonprofits make a huge splash with their campaigns – and how you can do it too.
Use her amazing resources to really take off – find them here: http://www.occasioenterprises.com.au/resources/
For more good stuff from Lean Nonprofit, go to http://www.leannonprofit.com.
Kylie Travers talks about how to leverage influencers for your cause by developing strong, long term relationships with them, being specific about what you want and need in that relationship, setting up agreements to work together, and speaking the truth and sharing your stories. Along the way, you’ll learn about Tall Poppy Syndrome, and be exposed to a good lot of Australianisms, which will make your heart soar. And you’ll be smarter for it.